Ahead of their move to London’s new international district in Vauxhall/Battersea, the Embassy of the Kingdom of the Netherlands wanted to conduct a Perception Study to improve their services. VSDB was commissioned to undertake this work and it was planned and completed in 2015/16. On completion it was presented to the incoming Ambassador Simon Smit in the presence of an invited audience at his residence in Kensington. Subsequently in 2016 it was presented to industry groups in Amsterdam and at the Ministry of Education in Den Haag.